10 chatbot examples to boost your marketing strategy

However, you don’t have to stay awake 24/7 or employ a bullpen full of customer service agents to get the job done. Chatbots use artificial intelligence to have meaningful conversations with your prospects even when you’re away from your desk or phone. Each of these chatbot marketing templates has one thing in common — the goal is to increase sales or leads, and eventually to generate revenue. If you’re not all-in with building marketing chatbots, run, don’t walk, to get started. Serving as the lead content strategist, Snigdha helps the customer service teams to leverage the right technology along with AI to deliver exceptional and memorable customer experiences.

Use custom greeting messages that speak to the visitor of each landing page and specific pages. And web chat on an eCommerce site can hand the chat over to a live agent, increasing conversions 13% or more with a virtual concierge service. The chatbot can make recommendations and suggestions derived from the customer’s cart and buying history. Come up with a short list of questions to see whether that lead is indeed interested in your brand, like what they’re looking for and what’s their budget. Since customers expect chat support to be available 24 hours a day and 7 days a week, there’s no reason to make them wait. That’s made easy through chat since people in your contact list are there because they opted in and showed interest in your business.

#8. Widen your brand reach

The easiest path would be to buy a ready-to-use tool, but it will still take some time to fit it into your business. They can showcase updates and news to visitors, like a digital journalist. According to the newest trend of conversational marketing, advertising works best when it’s done in a more natural, dialog-like way.

Scaling up your chat support team is the last tactic here because you need to have the previous ones done well for this to do you good. This is especially true if you’ve been able to increase your chat sessions by using SMS, Facebook ads, and so on to boost lead generation. The key is in creating engagement while the conversation is still hot and they still have your brand in mind.

Replace your email newsletters with chatbot newsletters

This way, you can find the pricing plan that best suits your needs and get the most out of their chatbot capabilities. Next, it’s time to set up live chat “Availability” so that site visitors don’t think a live chat agent will respond when your business is closed. There are also more granular “Availability behaviors” that you can set up that make your live chat solution a little bit more responsive to your availability as it changes through the day. HubSpot is a premier customer relationship management tool (CRM), content management system (CMS), and automation platform for growing businesses with sales or support organizations.

They use conversational AI chatbots built for B2B marketing to offer immediate responses to potential clients and returning customers. Automation helps empower human agents and streamline the customer service experience. When simple, repetitive tasks are offloaded to a chatbot, human agents can have more time to resolve complex issues. The most important step towards creating chatbots for marketing is to zero in on what you expect from them. Be specific whether your goal is customer acquisition, generating brand awareness, getting product insights, easing customer service woes or anything else. On the other hand, Conversational AI bots require a Service Hub Professional upgrade ($500/mo), but these tools are well worth it for the features if your business is big enough.

If you’re looking to generate leads, you’ll want to create a chatbot that is designed specifically for that purpose . On the other hand, if you’re looking to provide customer support e.g., in banking industry, you should create a chatbot focused on providing answers to frequently asked questions. What’s more, chatbots can help you gather useful data about your customers and their needs.

Here are some of our favorite examples of really good chatbot marketing that you can draw on for inspiration. There are so many different things you can achieve with chatbots — and sometimes that makes it hard to know where to start. Sellers can also be notified when their target accounts are on your website — so that way, they can take over for the bot and deliver a personalized experience to their accounts in real time.

Wrapping Up – Ready to Make Chatbot Marketing Part of Your Marketing Strategy?

Customer support chatbots can be an efficient means of handling customer support on social media platforms. These digital agents imitate human-like conversation to deliver immediate assistance, personalised suggestions, and pertinent information rapidly. They are gaining popularity for automating customer interactions, thereby improving user experiences through timely and instant replies. The purpose of bot marketing is to answer support questions and start conversations with website visitors as and when needed.

Bloomreach is making this new era a reality with Clarity, our revolutionary conversational shopping AI built for modern e-commerce. Soon artificial intelligence will play the leading role in the buying journey, and modern businesses need to embrace and leverage AI to stay ahead of the curve. If you’re going to launch a chatbot, though, you need to know the industry best practices. If you combine Kajabi with a tool like a chatbot, there’s no stopping you. There’s nothing wrong with using a chatbot, and many consumers prefer them over communicating with a human being.

Chatbot Marketing Tactics for Retail Stores

Not all visitors would like to see the chatbots, especially when they have just opened your website. To get the most use of chatbots, you have to make them appear strategically at the right time. Evaluate it based on different scenarios and inspect its performance. Once you are satisfied with the performance, launch the marketing chatbot. Afterward, monitor its performance regularly and upgrade it accordingly.

• The most competitive businesses and brands will use chatbots extensively, and now’s the time to get started.
• Booking meetings with customers is a vital part of the marketing process and brands that are good at it often get more leads than others.
• Write content that appeals to people at the top of the sales funnel, the middle, and the bottom.
• We’ll answer your questions about best practices for a nearly-human chatbot experience as well as how to get the most value out of chatbots on Facebook Messenger, Twitter, WhatsApp, and more.
• When social bots resolve simple issues, human agents can focus their attention on more complex problems.
• Over half the finance leadersOpens a new window in pharma are now aiming at digital transformation, according to Within3.

Chatbots designed to understand the context and intent of the user in order to perform more complex tasks are called conversational AI. NLP algorithms in the chatbot identify keywords and topics in customer responses through a semantic understanding of the text. These AI algorithms help the chatbots converse with the customers in everyday language and can even direct them to different tasks or specialized teams when needed to solve a query.

After setting that up, you can deploy the second strategy of setting up push notifications whenever a lead is labeled as urgent or important. You can also customize how the chat widget appears and behaves on different platforms, making them fit wherever they’re viewed, whether on desktop or mobile. This might sound pretty basic, but the very first tactic to execute is adding web chat tools to your website. If they indeed show significant interest, you can direct them immediately down the funnel to your sales team. If you’re running a paid ad campaign, the last thing you want to do is serve up a generic website experience to the people who end up on your site. Otherwise, only a small percentage of that traffic will actually convert.

Most businesses no longer send customers directly to human agents, letting the chatbot handle their inquiries first. When set up right, chatbots can handle selling products and services within a platform such as Facebook Messenger. With AI chatbots, you can have more flexible conversations at scale with minimal intervention from your marketing and sales teams. The English soccer powerhouse Arsenal Football Club (FC) uses bots to engage with their audience while promoting their brand. The sports team is also a great example of timely content delivery and how you can use bots for more than just customer service.

Read more about Chatbot marketing here.